CASE study: Opentext global rebrand
Challenge
OpenText was preparing for a major global rebrand, spanning thousands of assets across digital, print, and internal communications. The scope demanded brand consistency at scale, while also ensuring compliance with Canadian accessibility laws. With more than 1 billion people worldwide living with a disability, the risk of excluding users with accessibility barriers was significant — both from a compliance and brand reputation standpoint.
Solution
Our team partnered with OpenText to support the rebrand end-to-end.
Integrated accessibility directly into the new brand guidelines — covering typography, color contrast (aiming for at least a 4.5:1 ratio), hierarchy, and meaningful alt text.
Collaborated with OpenText’s internal brand and marketing leaders to create training and workflows that made accessibility a default amongst the creative team, not an afterthought.
Balanced design with accessibility compliance, ensuring no limitations between creativity and inclusivity.
Audited and remediated existing brand materials for compliance with AODA (Accessibility for Ontarians with Disabilities Act) and WCAG 2.1 AA standards.
Result
The rebrand launched globally with a unified, modern identity system that not only reflected OpenText’s transformation but also showcased its commitment to inclusivity. The updated brand assets were fully compliant with accessibility standards, enabling OpenText to connect with a broader audience across regions, industries, and abilities.
By embedding accessibility into the foundation of the rebrand, we helped OpenText strengthen both its brand equity and its reputation for responsibility and leadership in global markets.