CASE study:
Chief – Building a Marketing Engine from Scratch
Client: GetChief.com — a SaaS platform connecting executives with fractional leadership opportunities.
Challenge
As an early brand, Chief faced the same challenge many B2B startups encounter: How to build a marketing function from the ground up.
With no dedicated marketing team in place, they needed:
A consistent inbound funnel to capture qualified leads.
A clear brand voice that balanced professionalism with approachability.
Content systems that educated their niche audience and positioned the platform as a trusted authority.
Sales collateral and enablement tools to help founders convert interest into clients.
Updated their website landing page, to convert potential customers into warm leads.
Solution
Our team stepped in as Chief’s fractional marketing department, providing strategy, execution, and creative support across channels.
Defined the brand voice: tailored to executives of Fortune 500’s.
Built an inbound funnel: content marketing, SEO, LinkedIn, and gated resources.
Developed scalable workflows: 26-week content calendar, marketing automation setup, and performance tracking dashboards.
Launched social presence: professional yet engaging campaigns that highlighted Chief’s USP: access to vetted executive talent without full-time overhead.
Result
Within the first three months, Chief:
Increased qualified inbound leads by 40% through content-driven campaigns.
Established a consistent publishing cadence across LinkedIn, blog, and email — creating a steady flow of engagement.
Secured early enterprise-level conversations, supported by professional collateral and a clear, credible brand presence.
Most importantly, Chief transitioned from having no marketing foundation to operating with a scalable, repeatable marketing engine — exactly the kind of transformation Zebricks is seeking in its first marketing hire.