Zebrick’s sample campaign ideas

Main points for market position / USP / content:

  • Instill trust + credibility. (Most important aspect right now).

  • Provide real-time visibility into the PAG landscape.

  • Directly speak to decision-makers. They don’t need vague “bridge building”, they need a clear, money and time-saving platform.

  • Show the product. B2B SaaS audiences love demo-like content; it proves usability and builds trust.

Answer questions like:

  • How does it work?
    (Consider adding a demo video on the landing page)

  • Why clients should trust you?
    (Add more credibility with testimonials, reviews, client logos, and videos from the director)

  • Why are you unique/ why are you valuable to clients?
    (More blog posts, IG, and LinkedIn posts showing the how and why)

GOALS:

Click each goal to view more!

  • With consistent lead generation
    (not vanity metrics).

  • Establish trust, authority, and empathy in a sensitive/regulated industry. Be a human-first guide.

  • Engaging, high-value, thought-leadership content that resonates with pharma audiences.

Educational angle

  • Without Zebricks: A pharma team spends weeks Googling advocacy groups, emailing contacts, missing key players, risking delays.

  • With Zebricks: They log in, filter by therapeutic area, and instantly see “Top 10 Oncology Advocacy Groups in Europe” with reach + programs. They can act faster, and with confidence.

campaign name:

“Patient Advocacy Intelligence, Simplified”
or “From Insight to Impact”

Core objective:

  • Educational & commercial approach which instills trust and sounds authoritarian, yet to-the-point and empathetic.

  • Educate pharma and medtech leaders on the cost of skipping advocacy research, while directly showcasing how Zebricks’ platform provides the intelligence needed to make faster, smarter, and more profitable decisions.

Tactics

social presence

  • LinkedIn: Mix of proof-driven posts (data insights, advocacy trends, platform tips), and demo clips.

  • YouTube: A library of product walkthroughs, educational explainers, and instructional demos.

  • Twitter/X: Rapid fire “Did you know” advocacy stats, comparative visuals, quick tips, conference live data feeds, advocacy group spotlights.

events/conferences

  • Create a branded “Advocacy Insights Report” that blends both educational market trends and commercial insights. Distribute as handouts and digital downloads pre-/post-event.

  • Live Advocacy Data Briefings. Host short, 15-minute sessions at conferences where Zebricks presents real-time advocacy insights pulled directly from the platform. I.e,
    “Top 10 Oncology Advocacy Groups in Europe, 2025”

Educational content

  • LI posts + infographics:

    • “Why 7 Out of 10 Drug Launches Miss Patient Adoption Targets”

    • “3 Advocacy Insights That Could Cut Recruitment Timelines in Half”

    • “The $150M Cost of Skipping Advocacy Engagement in Clinical Trials”

  • Before/after posts: “What happens without insights?” Graphics contrasting scenarios with vs. without insights via Zebricks.

  • Blog articles with real examples: How advocacy insights improve market entry, clinical trials, launches, reputation, compliance, and partnerships.

commercial content

  • Product explainer videos: (2mins max) showing the platform in action: searching, comparing, exporting, etc.

  • Use-case spotlights:

    • ”How Advocacy Data is Quietly Reshaping Pharma Strategy in 2025”

    • “The Overlooked Data Source That Cuts Months Off Clinical Recruitment”

linkedin carousel

Why this works:

This LinkedIn carousel is designed for decision-makers within the medtech and pharmaceutical industry, where data-driven storytelling builds trust quicker.

By ending with a clear CTA (“Request a demo”), the post converts interest into measurable leads. It’s proof-driven, educational, and instantly positions Zebricks as a thought leader — all while creating a direct inbound funnel.

Here’s some case studies we’ve prepared for Zebricks, to show you our real-world results.